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Celebrates a decade existence in the dynamics of Indonesia`s fashion and culinary industry, JFFF (read: JF3) will be commenced on 9 - 26 May 2013 at Mal Kelapa Gading, La Piazza, and Harris Hotel Kelapa Gading. JFFF is one of the biggest annual festivals organized by PT Summarecon Agung Tbk. and Jakarta Tourism Board on behalf of the DKI Jakarta Provincial Government, also supported by the Ministry of Tourism and Creative Economics of Indonesia and the Ministry of Trade of Indonesia. JFFF was first held in 2004 with vision of transforming Indonesia into global taste by encouraging various culture-based business sectors.The festival is always surrounded and supported by the very best and extremely dedicated partners who have the same mission to promote the rich and diverse culture of Indonesia. A major contribution to JFFF`s success is given by partners who are competent in their field of business and profession, among them are the Association of Indonesian Fashion Designers and Entrepreneurs (APPMI), the Indonesian Fashion Designers Council (IPMI), MRA Media Group, Martha Tilaar Group, ESMOD, Kompas Gramedia Group, The Jakarta Post, Fashion TV, and Metro TV. Enhancing JFFF`s partnership in 2012 are Indonesian Handwoven Textile Foundation (CTI) and The Indonesian Batik Foundation (YBI).